HubSpot Starter Customer Platformnew-customer promo from $7/seat/mo billed an…Attio vs HubSpot Starter Customer Platform
Shopping for Sales & CRM? Here is where Attio and HubSpot Starter Customer Platform differ on cost and scope. We used their own pricing pages, last verified 2026-11-11.
- Attio starts at Free (up to 3 users); paid from $40/mo per workspace (annual), with a free plan.
- HubSpot Starter Customer Platform starts at Free; Starter $7/seat/mo (annual promo; list $20), with a free plan.
- From our Attio review: Bundles CRM with marketing email, a website builder, chat and ticketing. Broader suite; Attio goes further on custom data models and automatic record building.
Attio review · HubSpot Starter Customer Platform review · Attio alternatives · HubSpot Starter Customer Platform alternatives
CRM from Attio Limited with a flexible data model, automatic enrichment, email and calendar sync, an AI assistant called Ask Attio, call recording, sequences, workflows and an MCP server for Claude and ChatGPT. Free for up to 3 users.
- Starting price
- Free $0 (up to 3 users, 50,000 records). Plu…
- Free tier
- Yes
- Setup
- Minutes to connect email and calendar (records build automatically); a few days to model pipelines and import old CRM data (est.)
CRM plus Starter editions of HubSpot's marketing, sales, service, content and data tools, with Breeze Assistant, AI agents, a notetaker and 5,000 HubSpot Credits a month.
- Starting price
- new-customer promo from $7/seat/mo billed an…
- Free tier
- Yes
- Setup
- 1–3 hours (est.)
Full comparison
| Feature | Attio | HubSpot Starter Customer Platform |
|---|---|---|
| Pricing | Free $0 (up to 3 users, 50,000 records). Plus $40/mo annual or $50 monthly per workspace, 1 user included, extra users $35/$44. Pro $100/mo annual or $125 monthly, 1 user included, extra users $79/$99. Ultra $1,000/mo, annual only, 5 users included, extra users $189. USD before tax; our Czech session saw EUR prices (Plus €35/€45, Pro €85/€110, Ultra €850). Checked on attio.com/pricing, 11 Nov 2026. | Free tools $0 (up to 2 users). Starter list $20/seat/mo; new-customer promo from $7/seat/mo billed annually or $10/seat/mo month-to-month (limited time). Includes 5,000 HubSpot Credits/month (11 Nov 2026; 500 on 26 Oct) and 1,000 marketing contacts (26 Oct check). Up to 10 paid users per the pricing FAQ. |
| Free tier | Yes | Yes |
| Setup time | Minutes to connect email and calendar (records build automatically); a few days to model pipelines and import old CRM data (est.) | 1–3 hours (est.) |
| No-code | Yes | Yes |
| Replaces | A spreadsheet pipeline, a basic CRM that needs manual logging, separate enrichment lookups and, on Pro, a standalone call recorder or sequencing tool | Spreadsheet CRM, basic email tool, website builder and help-desk inbox |
| Best for | B2B startups, Agencies and consultancies, Venture capital and deal-flow teams, SaaS companies with product-led sales, Small sales teams | Service businesses, B2B SMBs, Agencies, Startups |
| Integrations | Gmail, Outlook, Google Calendar, Zoom, Google Meet, Microsoft Teams, Slack, Mailchimp, Segment, Outreach, Mixmax, Typeform, Zapier, Claude (MCP), ChatGPT (MCP), REST API and webhooks, iOS and Android apps | Gmail, Outlook, ChatGPT, Claude, Gemini, Microsoft Copilot, 2,000+ apps in the HubSpot App Marketplace |
| Pros | **Free plan for up to 3 users** with 50,000 records, enrichment and Ask Attio, and a 14-day Pro trial on every new workspace.; **Records fill themselves** from email and calendar, which cuts manual logging.; **Flexible objects** suit investors, marketplaces and product-led SaaS as well as plain sales pipelines.; **No-training statement** covering both Attio and its AI providers, plus ISO 27001 and a new SOC 2 Type 1 report.; **MCP server on every plan,** so Claude or ChatGPT users can work with CRM records without a paid add-on. | **All five Starter hubs in one seat,** so CRM, marketing, sales, service and content share one database.; **Low entry price** during the new-customer promo ($7 annual, $10 monthly).; **AI included:** Breeze Assistant, notetaker, meeting prep and agents with 5,000 monthly credits (up from 500 in our October check).; **EU data center option** in Frankfurt for new accounts.; **Free tools** to start, and no required onboarding fee on Starter. |
| Cons | **Several meters to watch:** workspace price, extra users, records, objects and two kinds of AI credit.; **Call recording and sequences start at Pro** ($100 a month annual for one user, $79 per extra user).; **No marketing hub or help desk.** Marketing email, landing pages and ticketing need other tools.; **SSO costs extra below Ultra:** Governance is $30 per user a month on Pro.; **No commission-based affiliate program.** The public scheme is a customer referral paying gift cards. | **Promo is temporary;** list price is $20 per seat a month.; **Costs grow with marketing contacts** and credit usage beyond the 5,000 included each month.; **Free plan is limited** to 2 users and carries HubSpot branding.; **No time-limited trial** of Starter; you start free instead.; **Advanced automation and reporting** need higher tiers, which require paid onboarding. |
| SMB score (draft) | 7/10 | 8/10 |
| Sources |
Which should you choose?
Attio: CRM from Attio Limited with a flexible data model, automatic enrichment, email and calendar sync, an AI assistant called Ask Attio, call recording, sequences, workflows and an MCP server for Claude and ChatGPT. Free for up to 3 users.
HubSpot Starter Customer Platform: CRM plus Starter editions of HubSpot's marketing, sales, service, content and data tools, with Breeze Assistant, AI agents, a notetaker and 5,000 HubSpot Credits a month.
A shared category does not make these interchangeable. Start with the “Replaces” row, then check “Best for” against the people doing the work. We have not tested them hands-on, so this comparison does not claim a tested winner.
Attio vs HubSpot Starter Customer Platform: FAQ
How much does Attio cost compared with HubSpot Starter Customer Platform?
Attio: Free (up to 3 users); paid from $40/mo per workspace (annual). HubSpot Starter Customer Platform: Free; Starter $7/seat/mo (annual promo; list $20). Prices from each vendor's pricing page, checked 2026-11-11.
Do Attio and HubSpot Starter Customer Platform have a free plan?
Attio: yes, a free plan or free tier is listed. HubSpot Starter Customer Platform: yes, a free plan or free tier is listed.
What is the main difference between Attio and HubSpot Starter Customer Platform?
Bundles CRM with marketing email, a website builder, chat and ticketing. Broader suite; Attio goes further on custom data models and automatic record building.
Which is better, Attio or HubSpot Starter Customer Platform?
Start with the work you need done. Attio mainly replaces a spreadsheet pipeline, a basic crm that needs manual logging, separate enrichment lookups and, on pro, a standalone call recorder or sequencing tool; HubSpot Starter Customer Platform mainly replaces spreadsheet crm, basic email tool, website builder and help-desk inbox. We haven't run hands-on tests of either yet, so we don't declare a winner.
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