Enterprise AI Pricing 2026: Copilot, Agentforce, Glean, Gong & More

By Rio Vasil, founder & editor · Updated 2026-10-26 · Prices taken from vendor pricing pages on the dates shown · How we review

A seat price is not a project budget. Before comparing enterprise AI offers, separate the fixed subscription from credits, conversations and platform fees. Then check the licences the organization must already own. The table below makes those models visible without pretending they are equivalent units.

We use the vendor pricing pages and documentation, with the check date shown. A missing public price stays unknown until sales supplies it; we don't fill the gap with an estimate. This is pricing research, not a hands-on deployment comparison or a measured return on investment.

Pricing models at a glance

Platform	How it charges	Starting price (vendor-stated)	Prerequisites / deployment	Source
Glean	Per user seats plus pooled FlexCredits	Contact sales (per-user seats + FlexCredits)	About 1–3 weeks for a standard deployment (vendor estimate); larger orgs 3–4+ weeks	Pricing pagechecked 2026-10-26
Gong	Per user licence plus platform fee	Contact sales (per-user license + platform fee)	Admin configuration of SSO, email/calendar, CRM, web conferencing and recording consent; sales-led onboarding	Pricing pagechecked 2026-10-26
Microsoft 365 Copilot	Per user add-on to a Microsoft 365 licence	$30/user/mo (annual, enterprise add-on)	Microsoft 365 tenant + qualifying licence; admin rollout	Pricing pagechecked 2026-10-26
Salesforce Agentforce	Consumption (Flex Credits or per conversation) plus per-user add-ons	Flex Credits $500 per 100k (≈$0.10 per standard action)	Requires a Salesforce org with Data 360 and Einstein turned on; sales-led for production	Pricing pagechecked 2026-10-26
ServiceNow Otto (formerly Now Assist)	Bundled into ServiceNow product tiers	Contact sales (tier-based: Foundation, Advanced, Prime)	Existing ServiceNow instance; licensed plugins installed via AI Admin Hub; sales-led	Pricing pagechecked 2026-10-26
WRITER	Per seat (Starter) or enterprise contract with credit pool	Starter 14-day free trial (seat price not shown publicly); Enterprise contact sales	Minutes to try Starter; Enterprise rollout with technical onboarding	Pricing pagechecked 2026-10-26

USD list prices before tax, as shown on vendor pages. Negotiated enterprise prices are usually different and aren't public.

Platforms with public prices

Microsoft 365 Copilot

Pricing: Enterprise add-on $30/user/mo paid yearly (or $31.50 paid monthly on an annual commitment); requires a qualifying Microsoft 365 licence. Copilot Business add-on for up to 300 users from $18/user/mo paid yearly (promo; list $21) or $25.20 monthly. Copilot Chat included at no extra cost.

Copilot's clearest starting audience is an organization standardized on Microsoft 365, ready to pilot it in Word, Excel, Outlook and Teams. It grounds assistance in work emails, files and meetings under Microsoft's existing security and compliance controls. The price needs care: $30 per user a month on an annual commitment is additional to a qualifying Microsoft 365 licence. Test the work before rolling that cost across the workforce. A Google Workspace company needs a different starting point. If general AI chat is all the team needs, check the eligible no-extra-cost Copilot Chat entitlement before buying the paid add-on.

Watch out: $30/user/mo add-on on top of a qualifying Microsoft 365 licence.

Microsoft 365 Copilot review → · Alternatives →

Salesforce Agentforce

Pricing: Free start with Salesforce Foundations. Flex Credits $500 per 100k credits (an action = 20 credits, a Voice action = 30), or Conversations at $2 each. Agentforce add-ons from $125/user/mo (Industries $150), Max Edition from $550/user/mo, Agentforce User License $5/user/mo (needs Flex Credits), Agentforce Coworker $50/user/mo. USD list prices from the pricing page; contracts go through an account executive.

Already using Sales Cloud or Service Cloud? That is where we would start an Agentforce evaluation: agents work on CRM records, flows and knowledge under Salesforce permissions. The published consumption rate is $500 per 100k Flex Credits, with worked examples on the pricing page. It still isn't the full budget. Action volume, Data 360 credits and the organization's contract affect the total, so model the intended work before buying. For a company without Salesforce, or a small team needing a ready-to-install website chatbot, we would choose a different starting shortlist rather than add a CRM platform just to get an agent.

Watch out: Needs a Salesforce org and Data 360; little value outside the ecosystem.

Salesforce Agentforce review → · Alternatives →

Quote-only platforms

There is no public seat rate for these offers in the material we checked. The described model still matters: a user licence, pooled credits and a platform charge can create different bills. Ask for the same proposed scope before comparing written quotes.

Glean

Pricing: Contact sales; no public seat price. Enterprise Flex model: per-user, per-month seats plus a pooled allowance of pay-per-use FlexCredits for advanced AI (premium models, agents, APIs). Discounts for your own LLM keys or customer-hosted deployment.

Glean addresses a specific IT problem: searching knowledge scattered across SaaS apps while preserving their permissions, for mid-market and enterprise teams. Enterprise Flex combines per-user seats with pooled FlexCredits. There is also an option to run Glean in your own GCP or AWS account, which matters when residency requirements shape the deployment. This is a sales-led purchase that takes weeks, not a self-serve assistant to install this afternoon. Glean publishes neither a public price nor a free plan. A small business looking for a quick, transparent subscription should start with a different shortlist.

Watch out: No public pricing: seat price and the FlexCredit rate card are only available from sales.

Glean review → · Alternatives →

Gong

Pricing: Contact sales. Licenses are priced per user, plus a platform fee based on the number of users supported. Integrating your existing tech stack is free (vendor).

Gong belongs on a revenue team's shortlist when customer conversations need to feed forecasts, coaching and CRM updates, not just a transcript archive. Its audience includes mid-market and enterprise sales, customer success, RevOps and enablement. EU residency, ISO 42001-governed AI and the vendor's commitment not to train generative AI on customer data are reasons to investigate it with security and procurement. Expect quote-only pricing with a platform fee and no free plan. Even its referral program targets companies with 30+ employees considering at least 5 seats. If a small team only needs an inexpensive meeting recorder, we would start elsewhere rather than buy this broader system.

Watch out: No public pricing, plus a platform fee on top of per-user licenses.

Gong review → · Alternatives →

ServiceNow Otto (formerly Now Assist)

Pricing: Contact sales. No public prices. AI is bundled into ServiceNow's Foundation, Advanced and Prime product tiers; entitlements come from your account team.

Already running IT, HR or customer service on ServiceNow? That is the setting in which we would evaluate Otto, the new name for Now Assist following its merger with Moveworks. Skills and agents work inside those service processes, with full logging through AI Control Tower. The purchase still needs an account-team conversation: Foundation, Advanced and Prime tiers are public, but prices and usage quantities are not. Ask which capabilities the contract includes. Without an existing ServiceNow instance, or when a transparent self-serve subscription is the priority, this is not the starting point we would recommend.

Watch out: No public pricing or usage quantities.

ServiceNow Otto (formerly Now Assist) review → · Alternatives →

WRITER

Pricing: Starter: self-serve per-seat plans (monthly or annual) with fixed credit limits, up to 5 users, 14-day free trial. The seat price isn't shown on the plans page. Enterprise: contact sales; Pro seats plus unlimited Lite users, a pooled credit package and optional solution packs.

WRITER is built for repeatable marketing, sales and support work grounded in company knowledge. Its Playbooks sit alongside enterprise controls such as audit logs and SSO, with a no-training-on-your-data policy. Palmyra models and the Knowledge Graph distinguish the approach from a generic chat assistant. The commercial detail still needs work with the vendor: Starter's seat price isn't on the plans page, Starter stops at 5 users and Enterprise uses credits through a sales-led purchase. If a published self-serve price is essential to the shortlist, WRITER leaves that question unanswered rather than supplying a figure we can safely quote.

Watch out: Starter seat price not published on the plans page.

WRITER review → · Alternatives →

Questions to ask in procurement

For a proposed service-team pilot, ask the vendor to price the users, the source systems and a defined request path over the same term. Keep existing platform costs separate from extra AI spending. Include implementation and someone owning failures, even where that work is internal rather than a line on the vendor quote.

What is the billing unit? Seat, credit, conversation, action or platform fee, and which features use which.
What licences must we already own? Copilot needs a qualifying Microsoft 365 licence; Agentforce needs a Salesforce org with Data 360 and Einstein turned on; ServiceNow AI comes with specific product tiers.
What happens at the limit? Overage rates, throttling or a forced upgrade.
Where does our data live, and does it train your models? Get it in the DPA, not a sales deck.
How long is a real deployment? Ask for references at your size and in your stack.
Can we pilot before committing? A scoped pilot with success metrics beats a year-one commitment.

Comparisons

FAQ

How much does Microsoft 365 Copilot cost?

Microsoft lists the enterprise add-on at $30 per user per month paid yearly ($31.50 paid monthly on an annual commitment), on top of a qualifying Microsoft 365 licence. The Copilot Business add-on for up to 300 users is listed from $18 per user per month paid yearly as a promotion (list $21). Copilot Chat is included at no extra cost.

How is Salesforce Agentforce priced?

Salesforce lists Flex Credits at $500 per 100,000 credits, where a standard action uses 20 credits and a voice action 30, or Conversations at $2 each. Per-user Agentforce add-ons start at $125 per user per month. Contracts go through an account executive.

Which enterprise AI platforms publish their prices?

Of the 6 platforms on this page, Microsoft 365 Copilot and Salesforce Agentforce publish list prices. Glean, Gong, ServiceNow Otto (formerly Now Assist), WRITER sell by quote only.

How much does Glean cost?

Glean doesn't publish a seat price. Its Enterprise Flex model combines per-user, per-month seats with a pooled allowance of pay-per-use FlexCredits for advanced AI. You get a number only through sales.

How much does Gong cost?

Gong doesn't publish prices. It says licences are priced per user, plus a platform fee based on the number of users supported.

What should we ask vendors before signing?

Ask for the full pricing model in writing (seats, credits or consumption, platform fees), the licence prerequisites, what happens when usage runs over, data residency and retention terms, whether your data trains their models, and the typical deployment time for an organisation your size.