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Buying guide

What “free” actually means

Compare the documented caps for 14 small-business AI tools before choosing a free plan. Every allowance below comes from the vendor's pricing page, with the date it was checked.

By Rio Vasil, founder & editor · Updated · Prices taken from vendor pricing pages on the dates shown · How we review

A free plan is useful until it blocks the work you need to finish. Look for the first limit you would hit. A consultant may care about meeting history; a shop answering customers may run out of conversations instead. Seats and vendor branding can matter before either.

We include only tools with a full BizAI Weekly review, so the list is deliberately narrower than TAAFT or Futurepedia. Each row links to that review and gives the source date. This is a check on documented entitlements, not proof that we have used the free plan or measured its performance.

USD. Caps change; confirm on the vendor page before you commit. Methodology.

Free-plan matrix

Sorted by job, then name. Click the tool name for the full review.

ToolJobFree planHard limitsChecked
beehiiv Email newsletter Free Up to 2,500 subscribers; 1 team seat; 1 publication; 30-day analytics lookback; beehiiv branding 2026-10-26
Canva Design & social graphics Free 1 Brand Kit (3 colors only); 5GB storage; up to 20 Standard or Premium AI uses a month; no Ultra AI 2026-10-26
Fathom Meeting notes Free For individuals; advanced summaries, Ask Fathom and automation integrations are limited 2026-10-26
Fireflies.ai Meeting notes Free 400 min of storage per team; 20 AI credits/month; 2-hour recording limit; 3 public channels 2026-10-27
Fyxer AI Email + meeting assistant Free 400 credits/month (about 20 chat messages or ~6h40m of recording); no inbox sorting; metered actions pause when credits run out 2026-10-29
Grammarly Writing & proofreading Free No rewrites, tone adjustment, plagiarism/AI detection or team features 2026-10-26
Granola Meeting notes (bot-free) Basic 30-day history (older notes hidden, not deleted); no briefs, follow-up emails, CRM/Notion/Zapier or API 2026-11-03
HubSpot CRM & marketing Free tools Up to 2 users; 1,000 total contacts; 10 custom properties; HubSpot branding; community support only 2026-10-26
Make Automation Free 2 active scenarios; 15-min minimum interval; 5-min max run time; 5 MB files; 7-day logs; no Make API or Code App 2026-11-02
Notion Docs & AI meeting notes Free Block limit for 2+ members; 5 MB file uploads; 7-day page history; 10 guests 2026-11-03
Otter.ai Meeting notes Basic 300 min/user/mo, 30 min per conversation, 3 lifetime file imports, 25 most recent conversations 2026-10-26
QuickBooks Online Bookkeeping Free 2 invoices/month (unlimited with QuickBooks Payments); no accountant access; no card required 2026-10-26
Tidio Live chat & AI agent Free Up to 10 seats; Tidio branding; Lyro quota on Free is one-time, not monthly 2026-10-26
Zapier Automation Free Two-step Zaps only; 15-min polling; 2,500 Tables records; no premium apps 2026-11-02

By job: what free is good for

Email newsletter

  • beehiiv (Free): Good for launching a list before you pay for lite. Not for teams that need multiple seats or more than 2,500 subscribers. Includes: Newsletter, website, podcast, community and digital products; unlimited sends; templates; landing pages; Recommendations; API

Design & social graphics

  • Canva (Free): Good for occasional social posts and one-off flyers. Not for a shared brand kit, heavy magic studio use, or a design team. Includes: Drag-and-drop editor, 1,000+ design types, 1.6M+ templates, 4.7M+ stock assets, Access to Affinity

Meeting notes

  • Fathom (Free): Good for solo founders who want unlimited recordings at $0. Not for team crm sync (needs team/business, 2-user minimum). Includes: Unlimited recordings and transcription, bot-free (beta) or bot capture, instant AI summaries, clips, search, Claude & ChatGPT integrations
  • Fireflies.ai (Free): Good for trying crm-bound notes before buying pro. Not for heavy ai summary use or long storage history. Includes: Unlimited transcription (requires auto-join), limited AI summaries, AskFred (limited), Chrome extension, desktop and mobile apps, API access
  • Otter.ai (Basic): Good for light meeting capture on a zero budget. Not for long client workshops or heavy monthly minutes. Includes: Notetaker for Zoom, Teams, Meet; live transcription; speaker ID; AI Chat (20 queries/mo); MCP server; iOS/Android

Email + meeting assistant

  • Fyxer AI (Free): Good for a light trial of meeting notes and briefings. Not for daily inbox triage (needs pro). Includes: Personal profile, daily dashboard briefing, weekly email briefing, audio meeting notes, 3 personal spaces, Gmail/Outlook/Slack/Teams

Writing & proofreading

  • Grammarly (Free): Good for basic spelling and grammar across the browser. Not for brand tones, rewrites or team style guides. Includes: Spelling/grammar fixes, tone detection, 100 AI prompts/month

Meeting notes (bot-free)

  • Granola (Basic): Good for client calls where a bot is awkward. Not for long history, crm sync or pre-meeting briefs. Includes: Unlimited AI meeting notes, bot-free capture, desktop and mobile apps, templates, Recipes, AI chat, shared folders, Slack

CRM & marketing

  • HubSpot (Free tools): Good for a two-person team starting a crm from scratch. Not for more than 2 users or removing hubspot branding. Includes: Free marketing, sales, service, content, data and revenue tools; basic CRM

Automation

  • Make (Free): Good for one or two light automations. Not for always-on multi-step ops or large files. Includes: 1,000 credits/mo, no-code builder, 3,500+ apps, routers and filters, AI Agents, MCP server, customer support
  • Zapier (Free): Good for simple two-app syncs. Not for multi-step workflows or premium apps. Includes: 100 tasks/mo, unlimited Zaps, Tables and Forms, two-step Zaps, Copilot

Docs & AI meeting notes

  • Notion (Free): Good for solo docs and light project tracking. Not for ai meeting notes (business) or a growing team workspace. Includes: Pages, databases, basic forms and sites, Notion Calendar, Notion AI trial

Bookkeeping

  • QuickBooks Online (Free): Good for a solo us operator tracking expenses. Not for accountant collaboration or more than 2 invoices/month without payments. Includes: 1 user, track income and expenses, P&L and 2 other reports, 1 bank connection, mobile app

Live chat & AI agent

  • Tidio (Free): Good for a small site testing live chat. Not for ongoing lyro ai volume (buy lyro separately). Includes: 50 billable conversations/mo, 50 Lyro conversations (one-time), 100 Flows visitors, live chat and ticketing

Caveats (not a team free plan)

ChatGPT

OpenAI offers a free ChatGPT plan for individuals. ChatGPT Business itself has no free team plan: Standard starts at $20/user/mo billed annually with a 2-seat minimum (checked 2026-10-26).

Source: 2026-10-26

When to leave a free plan

  1. The allowance repeatedly blocks work. Check the minutes, credits, conversations or storage you actually need each week.
  2. You need a third seat. HubSpot Free stops at 2 users, while beehiiv Free provides 1 seat. Price the people who need access, not just the owner.
  3. Old notes are part of the job. Granola Basic hides notes older than 30 days; Otter Basic retains 25 recent conversations. Check this before a handover needs an older record.
  4. The deliverable cannot carry vendor branding. Tidio and beehiiv Free display it, which may be acceptable for an internal pilot but not for every client requirement.
  5. You need admin controls, SSO or retention settings. Those are generally paid features. Check the exact required tier rather than assume the first upgrade includes them.

Free-first path into a paid stack

Use a free tier for a specific proposed pilot, not as a promise that the whole team can work free indefinitely. If its limits fit, keep it. When a paid feature is necessary, compare the relevant seats with our priced 5-person setups:

  • Meeting notes stack: try Fireflies Free, Grammarly Free and Make Free first. Buy Pro seats when their documented caps stop the work.
  • Email & inbox stack: keep Grammarly Free while evaluating SaneBox. Its 7-day trial is temporary; SaneBox has no free plan.
  • Marketing starter stack: begin with Canva Free, beehiiv Free and HubSpot Free tools. Canva Pro and HubSpot Starter are the proposed paid steps when the team needs them.

Filter the directory: All tools → enable Free tier.

FAQ

Which AI tools for business are actually free?

Of the tools we review in depth, 14 list a free plan or free tier on the vendor pricing page: beehiiv, Canva, Fathom, Fireflies.ai, Fyxer AI, Grammarly, Granola, HubSpot, Make, Notion, Otter.ai, QuickBooks Online, Tidio, Zapier. The table below records the catches: storage, minutes, seats, credits or vendor branding. A Free label alone does not tell you whether the plan covers the job.

Is ChatGPT Business free?

No. OpenAI's free ChatGPT plan is for individuals. ChatGPT Business starts at $20/user/mo billed annually with a 2-seat minimum (checked 2026-10-26).

What's the most generous free meeting notetaker?

On the vendor pages we checked, Fathom's free plan lists unlimited recordings and transcriptions for individuals. Granola Basic offers unlimited notes with a 30-day history. Fireflies Free has unlimited transcription but only 20 AI credits/month and 400 minutes of storage.

When should I leave a free plan?

Leave when a cap blocks real work (minutes, credits, seats or history), when you need admin/SSO, or when removing vendor branding matters for clients. Pilot free for two weeks, then buy only the seats you use.

Do you invent free-tier limits?

No. Every limit below is copied from the tool's plans table on our review, which itself comes from the vendor pricing page on the verified date. If a vendor does not publish a number, we say so.