GleanContact sales
ServiceNow Otto (formerly Now Assist)Contact sales. No public prices. AI is bundl…Glean vs ServiceNow Otto (formerly Now Assist)
For a governed answer across company sources, scope Glean. For a service request that must progress inside ServiceNow, scope Otto. Treat reading the right information and carrying out an approved change as separate acceptance tests, not one generic governance feature. Pricing facts last verified 2026-11-07.
- Glean Enterprise Flex combines per-user seats with an organization-wide pool of FlexCredits for advanced usage.
- ServiceNow includes AI Control Tower across Foundation, Advanced and Prime; full external AI management needs a separate license.
- Neither source establishes a universal public dollar seat price. Ask for quotes using the same workload.
Methodology · Checked 2026-11-07
Glean vs ServiceNow Otto (formerly Now Assist): what actually differs
| Feature | | |
|---|---|---|
| Primary starting point | Cross-application search, assistance and agents | ServiceNow records, requests and workflows |
| Usage model | Per-user Enterprise Flex seats plus pooled FlexCredits | Product tier and contract-specific entitlement |
| Governance question | Source permissions, connectors, tools and credit controls | Workflow approvals, platform roles and external AI governance scope |
| Price confidence | Public model, not a universal dollar seat rate | Public tier structure, not a universal dollar quote |
From each vendor's pricing page, checked 2026-11-07. USD before tax; "annual" is the per-month price when billed yearly.
Cross-app knowledge or a system of action?
For governance, separate reading company knowledge from acting on a request. Glean's Enterprise Flex documentation describes search and assistance across enterprise sources, with applicable agents and APIs using FlexCredits. ServiceNow describes Otto executing requests through platform skills, policies and workflows. Both may belong in an architecture without sharing the same primary duty or authority.
If employees struggle to locate reliable answers across multiple applications, start by evaluating Glean’s connected knowledge experience. If the bottleneck is resolving a service request with governed state changes, evaluate Otto within the existing ServiceNow workflow. Do not treat a successful search response as equivalent to an approved case update. The outcome and the boundary of authority are different.
Source permissions and connector scope
Check the exact plan, access path and approval boundary
For Glean, inventory the sources to be connected, the identity mappings and the permissions that should govern retrieval. Test using an employee account with deliberately restricted access and confirm that sensitive content remains unavailable. The documentation lists indexing connectors, federated search, live query connectors and tools; those access paths should be understood individually rather than grouped under a vague claim of universal governance.
For ServiceNow, identify the underlying records, knowledge bases and roles used by the chosen skill or workflow. Test the entire handoff from an employee question to a service-team action. A visible chat front end in Teams or Slack is not proof that all back-end permissions and approvals are correct. Validate those controls with the administrators who own the source systems.
Governance scope and external AI
ServiceNow’s tier documentation includes AI Control Tower in Foundation, Advanced and Prime for ServiceNow AI assets. It explicitly says full management of external AI assets needs the separate AI Control Tower for Enterprise AI license. Ask which external systems will be discovered, observed and governed under the actual agreement. Inventory visibility alone should not be confused with full management rights.
Glean’s Enterprise Flex page describes Glean Protect as underlying permissions enforcement, data protection and governance. It lists Protect+ separately with site-wide annual licensing, along with a separately licensed premium-support offering. Map each required security function to the quoted package. A platform feature catalog is not a guarantee that every extra control is included in the base seat.
Compare the cost model without invented prices
Glean describes per-user, per-month seats plus pooled FlexCredits, with more advanced capabilities consuming credits according to its rate card. Usage can vary with complexity, tools and models; a single prompt is not a fixed-cost unit across every scenario. The documentation also notes that learned-memory billing starts on 7 November 2026, while saved memories remain included. Confirm the current terms with the account team before forecasting usage.
ServiceNow does not state a universal Otto price or usage quantity in the tier overview. Request the product tier, usage definitions, allowance, overage treatment and external-governance licenses. For an honest comparison, quote the same number of users, sources and workflows over the same term. Separate the platform subscriptions already owned from the incremental cost of the proposed AI deployment.
Pilot a governed answer and a governed action
Use two acceptance tracks. The answer track checks whether a person receives accurate, source-grounded information they are permitted to see. The action track checks whether a requested update is allowed, correctly executed and auditable. Include missing information, contradictory knowledge and a request that should be refused. Use safe test content and document the expected result before running the test.
Ask the security owner to review logs, retention, administrator access and the emergency disable path. Ask the service owner to review escalation and unresolved requests. We have not run these pilots and do not declare an accuracy winner. The documentation-based recommendation is to choose the starting platform by the job, then verify the contractual governance scope and real access behavior before rollout.
The public models still need written scope. Glean combines seats and applicable FlexCredits, with separately licensed controls where stated. Otto's tier overview is not a universal price or an allowance for every external AI asset. Ask the source owner and service owner to define permissions, approvals and logs for the same proposed workflow.
Glean starts with knowledge across connected applications; ServiceNow Otto starts with service workflows on the ServiceNow platform. Governance must be checked at the data and action layers.
Glean
Full listing →Work AI platform: permission-aware enterprise search, an AI assistant and agents grounded in all your company data through 250+ connectors.
- Starting price
- Contact sales
- Free tier
- No
- Deployment
- About 1–3 weeks for a standard deployment (vendor estimate); larger orgs 3–4+ weeks
ServiceNow Otto (formerly Now Assist)
Full listing →ServiceNow's AI assistant and agents for IT, HR, customer service and other workflows. In 2026 it combined Now Assist, Moveworks and AI Experience under the ServiceNow Otto name.
- Starting price
- Contact sales. No public prices. AI is bundl…
- Free tier
- No
- Deployment
- Existing ServiceNow instance; licensed plugins installed via AI Admin Hub; sales-led
Full comparison
| Feature | | |
|---|---|---|
| Pricing | Contact sales; no public seat price. Enterprise Flex model: per-user, per-month seats plus a pooled allowance of pay-per-use FlexCredits for advanced AI (premium models, agents, APIs). Discounts for your own LLM keys or customer-hosted deployment. | Contact sales. No public prices. AI is bundled into ServiceNow's Foundation, Advanced and Prime product tiers; entitlements come from your account team. |
| Free tier | No | No |
| Deployment | About 1–3 weeks for a standard deployment (vendor estimate); larger orgs 3–4+ weeks | Existing ServiceNow instance; licensed plugins installed via AI Admin Hub; sales-led |
| No-code | No | Yes |
| Replaces | Siloed intranet search, manual knowledge hunting across apps, one-off internal chatbots | Rule-based virtual agents, manual ticket triage and summarization, tier-1 service desk work |
| Best for | Mid-market, Enterprise, Regulated industries | Enterprise, Public sector, Financial services, Healthcare |
| Integrations | 250+ connectors, SharePoint/OneDrive, Google Drive, Slack, Microsoft Teams, Confluence, Jira, Zendesk, Salesforce, ServiceNow, GitHub, MCP server | ServiceNow ITSM/CSM/HRSD/FSM, Microsoft Teams, Slack, MCP, A2A, Integration Hub, RPA Hub |
| Pros | **Permission-aware by design**: answers only use content each user can already access.; Very broad connector coverage (250+) and embedded use in Slack, Teams, ServiceNow, Zendesk and Salesforce.; Flexible deployment, including customer-hosted in your own GCP or AWS account, with EU regions.; Bring-your-own model keys, with discounted pricing. | **Built into ServiceNow workflows**: no new system to integrate.; AI Control Tower governance and logging included in every tier.; Strong certification list, including ISO 42001.; Open A2A/MCP interoperability. |
| Cons | **No public pricing**: seat price and the FlexCredit rate card are only available from sales.; Advanced features (premium models, agent runs, APIs) consume credits, so heavy usage needs budgeting.; Weeks-long deployment with security and app-owner approvals.; No free plan or self-serve trial. | **No public pricing or usage quantities.**; Only useful if you run ServiceNow.; Renaming (Now Assist to Otto, Moveworks merged) makes documentation confusing during the transition.; Building custom agents needs the top Prime tier. |
| Partner program | Referral program: 5% of first-year ARR (up to 10% by tier) for net-new mid-market/enterprise deals; plus $50 eGift 'give $50, get $50'. | No public affiliate program found. ServiceNow runs a reseller and consulting partner ecosystem ('Become a partner'); terms weren't verified. |
| Sources |
Which should you choose?
We would begin with the current bottleneck, then verify the contractual boundary and ordinary-user access. Include a request that should be refused and a missing answer. The detailed research below remains documentation-based; neither a completed pilot nor a governance benchmark is implied.
Glean vs ServiceNow Otto (formerly Now Assist): FAQ
Does ServiceNow include governance for all external AI?
Not under the base tier entitlement alone. The public tier documentation says full management of external AI assets requires a separate AI Control Tower for Enterprise AI license.
Is Glean a fixed-price search seat only?
Enterprise Flex combines seats and pooled FlexCredits. Advanced usage, agents and APIs can consume credits; quote the intended workload and controls.
Sources (checked 2026-11-07)
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