Chat-driven AI marketing agent from About Intelligence Inc. It generates image and video ads, launches and tunes campaigns on Meta, Google and TikTok (plus ChatGPT Ads from Starter), reads GA4 and Shopify data, and acts only within the approval or autopilot level you choose. Free plan with 2,000 starting credits.
Free tierYesStart without a card where the vendor allows
Setup timeA few minutes to sign up and connect one ad account (Soku quickstart); allow a few days of analysis-only use before letting it change campaigns (est.)No-code: Yes
ReplacesA freelance media buyer's routine checks, separate ad-creative tools, manual weekly ad reports and copy-pasting campaigns between Meta, Google and TikTok
We haven't tested Soku hands-on yet. We researched its official documentation and pricing, checked on 2026-11-10; the review isn't a report of personal use. Our editorial SMB score and setup time are estimates, not test results.
Pricing: quick answer
Soku is an AI marketing agent that writes ad creative and can launch and adjust Meta, Google and TikTok campaigns under approval rules you set. On 10 November 2026 soku.ai/pricing listed Free ($0, 2,000 starting credits), Creator $19, Starter $49 and Pro $249 a month on monthly billing, with annual plans 20% cheaper and extra credits at $3 per 1,000.
Quick verdict
Soku suits a small business or agency that already spends money on Meta, Google or TikTok ads and wants one agent to write creative, read the numbers and propose changes. The Free plan is enough to connect an account and run an audit; Creator at $19 a month is the first plan with AI video. It is a poor fit for anyone without an ad budget or tracking in place, and for teams that cannot accept Soku's default terms, which let eligible customer data improve its models unless a paid contract says otherwise.
What Soku is and how it works
Soku is a chat-based marketing agent built by About Intelligence Inc., a US company. You connect ad and analytics accounts, then ask for work in plain language: audit last month’s Google Ads spend, write five video hooks for a product page, launch a test on Meta. It answers with findings and proposals, and with your permission it can carry them out through the ad platforms’ official APIs. Paid ad campaigns are the core. SEO, social publishing and reporting sit around them.
The structure takes a minute to learn. An organization holds members, billing and credits. Each brand inside it has its own chats, ad accounts, dashboards and automations. Colleagues need to be invited into the same organization; two separate sign-ups create two workspaces that can’t see each other. Soku asks agencies to keep each unrelated client in its own organization, which also keeps that client’s connected data apart.
The part we would read most carefully is control. Soku reads connected data freely, but anything that writes (a budget, a bid, a paused ad) is proposed first. Autopilot adds three levels on top: L0 and L1 wait for a human, and L2 lets proposals that pass a guardrail run without one. We checked the pricing, documentation, data-use and affiliate pages on 10 November 2026. We haven’t run Soku on a live ad account, so the score is an editorial estimate and there are no performance claims of our own here.
Who should start where
Start on Free if you want to see what the agent makes of your account. Connect one ad account and GA4, ask for an audit and judge the recommendations against what you already know. Creator at $19 a month is the sensible next step for a single owner who wants AI video; Starter at $49 is the first plan with more than one brand or teammate, so it’s the realistic entry point for a small agency.
Keep two costs in view. Ad spend is billed by Meta, Google or TikTok, not Soku. Credits are the variable: the pricing page’s estimator is based on averages across Soku’s customers, so a week of real use on the Free allowance tells you more than the calculator does. Before moving past L1, read the data-use terms. By default eligible data can improve Soku’s models across customers, and a No-Training commitment comes only with qualifying paid contracts.
Key features and what they do for your business
Ad creative from a prompt or product URL
Soku generates image and video ad creative from a prompt or a product page. AI video needs the Creator plan or higher. Business value: a shop can test new angles without briefing a designer for every variant.
Native launch on Meta, Google and TikTok
Campaigns are created in the ad platforms through their official APIs rather than exported and rebuilt by hand. Uploading a creative only adds it to the platform's asset library; launches, budgets and bids are separate write actions.
Autopilot with three autonomy levels
An Organization Admin switches Autopilot on per brand. L0 (review only) and L1 (approval required) leave every proposal waiting for a person; L2 lets proposals that pass Soku's guardrail run automatically. An emergency stop, a daily wake budget and a monitor cap apply at every level.
Optimisation toward ROAS or CAC
Soku says it adjusts spend and bids continuously toward a target return on ad spend or customer acquisition cost, and A/B tests creative on live traffic. These are vendor descriptions; we haven't measured results.
Analytics and competitor research
It reads GA4, Shopify and ad-account data to ground recommendations, and researches competitors' ads for creative ideas. Conversion mapping groups differently named conversions (Lead on Meta, Sign-up on Google) into one report.
Skills and automations
More than 30 prebuilt Skills (playbooks such as a search-terms audit) can be called with an @mention; Starter and Pro can upload custom skills. Recurring tasks, like a weekly performance report, run as scheduled Automations, unlimited on paid plans.
Meta Ad Launcher
A bulk tool that creates up to 100 paused Facebook and Instagram ads per launch with per-account presets. Soku says it uses no credits.
ChatGPT Ads (Starter and above)
Soku opens a ChatGPT Ads advertiser account for the brand once an admin funds it through Stripe, then sets up the Soku Pixel and server-side conversions. There is no existing account to connect.
Activity log, CLI and API
Supported agent actions and their reasons appear in an Activity log. Developers can drive Soku from Claude Code, Codex or Cursor with the npm Soku CLI, documented by a public OpenAPI file.
Soku pricing by plan
Plan
Price
What's included
Limits & minimums
Free
Billed annually$0Billed monthly$0
2,000 credits to start; connect your marketing stack; up to 10 organizations
1 brand and 1 member per organization; up to 3 ad accounts per channel; no AI video; community support
Creator
Billed annually20% off (see note)Billed monthly$19/mo
7,000 credits/month; AI video generation; unlimited automations; 40+ app integrations; 30+ prebuilt skills
1 brand and 1 member per organization; up to 5 ad accounts per channel; community support
Starter
Billed annually20% off (see note)Billed monthly$49/mo
Up to 5 brands and 5 members per organization; up to 10 ad accounts per channel
Pro
Billed annually20% off (see note)Billed monthly$249/mo
200,000 credits/month; unlimited brands, members and ad accounts; priority support
Up to 10 organizations
Enterprise
Billed annuallyCustomBilled monthlyCustom
Unlimited credits; SSO and a security review; dedicated success manager
Flexible contract, scoped with sales
Read on soku.ai/pricing on 10 Nov 2026, prices in USD. The page shows monthly prices and says annual plans are "billed yearly at a 20% discount"; our capture did not show the yearly figures, so confirm them at checkout.
Credits meter AI work: creative generation, analyses and agent turns. Heavier tasks use more. Each billing cycle resets the included balance to at least the plan allowance; unused included credits don't stack.
Top-ups cost $3 per 1,000 credits, from 10,000 to 100,000 credits per purchase ($30 to $300), and purchased credits stay until used. The pricing page says top-ups are for admins on Starter or Pro, while its FAQ says any paid plan. Check in Settings → Billing.
Plan changes apply from the next billing cycle. Refunds need a human review through the contact form; cancellation runs through Billing → Manage in Stripe.
Ad spend is not included. You pay Meta, Google, TikTok or OpenAI for media separately.
The page's ROI calculator says a pilot freed "at least 4h/day per buyer". That is Soku's claim, not something we verified.
Prices in USD per the vendor's pricing page, before tax, checked 2026-11-10. Check the current checkout price before committing. Estimate a full stack with our AI stack cost calculator.
Use cases by business type
These examples show how a business could use the documented features. They aren't customer stories, tests we've run or measured results.
E-shop
A Shopify store spending on Meta could connect its ad account and GA4 on the Free plan, ask for a 30-day audit of wasted spend, then move to Creator to generate video variants of its best product ad.
Agency
An agency of five people could put each unrelated client in its own Soku organization, as Soku advises, and use Starter's custom skills for a house reporting format.
Consultant
A freelance growth consultant could keep Autopilot at L1, so every budget or bid change waits for a client-approved click in Needs You.
Local services
A plumbing firm with a small Google Ads budget might schedule a weekly search-terms review as an Automation and act on the findings itself.
Startup
A SaaS company run by two founders could use the Soku CLI from its code editor to pull campaign numbers into its own dashboards.
How to get started in 5 steps
Sign up and create a brandSign up with Google or email. Name the organization and the first brand, and add the brand's website so Soku can draft a brand profile from it.
Connect one ad account or GA4In the brand's Integrations page, connect Google Ads, Meta Ads, TikTok Ads or GA4 through the platform's OAuth screen and pick which accounts to import. This usually needs an Admin.
Run a first analysis in chatAsk something concrete, such as where the last 30 days of Google Ads spend was wasted, or call a Skill with an @mention.
Map conversionsGroup each platform's conversion names into shared categories so Meta and Google results can be compared in one report.
Schedule work and set autonomyTurn recurring requests into Automations. Only after reviewing a few proposals, switch on Autopilot in Settings → Labs and start at L0 or L1.
Integrations, security and privacy
On 10 Nov 2026 Soku's documentation listed Meta Ads, Google Ads, TikTok Ads, GA4, PostHog, ChatGPT Ads, Stripe, Notion, Gmail and Google Docs/Sheets/Drive as accounts you connect yourself, with Shopify and Search Console named elsewhere on the site. Several of its integration pages say plainly that a native connection is not available yet (WooCommerce, WordPress and Zapier among them); the Zapier page says there is no native Zapier app or webhooks. For hand-offs to other tools, the Soku CLI and OpenAPI spec are the documented route.
Not stated on the pages we checked (Data Use & Security, Privacy Policy, docs). Enterprise lists "SSO + security review".
Account access
Connections use OAuth or partner authorization, so Soku doesn't need the ad-account password. Access can be revoked at the source platform; deleting data already held by Soku is a separate request.
AI training
By default ("Standard"), eligible customer data, including prompts, connected data and outputs, may be used to train and improve Soku models used across organizations. Qualifying paid plans can get a written No-Training commitment. Google Workspace data is excluded from generalized model training.
Data location
About Intelligence Inc. is US-based; the privacy policy says information may be processed in the US and other countries, with safeguards for international transfers where the law requires them. No EU hosting option is stated.
GDPR
The privacy policy (effective 4 Aug 2026) describes legal bases and access, deletion and objection rights. We didn't find a published DPA; ask for one before connecting EU customer data.
Roles and agency separation
Two roles, Admin and Member. Soku recommends a separate organization for each unrelated agency client, so one client's data, chats and activity stay apart.
These are the vendor's statements, not our security audit. When we write “not stated”, we couldn't find the answer on its public pages. Ask before relying on it.
Pros
Useful free start: 2,000 credits and real ad-account connections without a card.
Clear approval model: three autonomy levels, an emergency stop and an Activity log, with write actions enabled separately.
Creative, launch and reporting in one agent across Meta, Google and TikTok, plus ChatGPT Ads from Starter.
Low entry price: Creator is $19 a month with AI video included.
Public affiliate program paying 30% for up to 24 paid months.
Cons
Default data use allows model training across organizations unless a paid contract adds a No-Training commitment.
Credit costs are hard to predict before you've run your own workload; the vendor's estimator is based on its customers' averages.
No security certifications stated on the pages we checked.
Brand and seat limits keep Free and Creator to one person and one brand per organization.
Several integrations are still requests, including Zapier, WooCommerce and WordPress.
Starter list $48/mo monthly or $20.33/mo on 6-month billing (checked 26 Oct 2026)
No free plan or trial stated
AI marketer that plans and creates ads, social posts, emails and SEO content from your website. Broader content scope; Soku goes deeper on running paid campaigns.
AdCreative.ai
Starter $39/mo monthly (20 credits, 1 brand); Pro $249/mo
Free trial on the quarterly plan
Focused on generating ad creative and insights. Soku also launches and adjusts campaigns.
Madgicx
Price shown inside the app; Tracking Pro add-on $49/mo
7-day free trial
E-commerce ad platform built around Meta, with automation, reporting and server-side tracking. Its pricing depends on ad spend.
AdCreative.ai prices from the pricing section of adcreative.ai (a 50% yearly and 25% quarterly sale was running) and Madgicx details from madgicx.com/pricing, both checked 10 Nov 2026. Holo prices are from our Holo review, last checked 26 Oct 2026. AdCreative.ai and Madgicx aren't listed in our directory yet. More options: Soku alternatives.
Soku FAQ
How much does Soku cost?
On 10 Nov 2026 soku.ai/pricing listed Free at $0 with 2,000 starting credits, Creator at $19, Starter at $49 and Pro at $249 a month on monthly billing, and custom Enterprise pricing. Annual plans are billed yearly at a 20% discount. Ad spend is paid to the ad platforms separately.
Is Soku free?
There is a free plan with 2,000 credits to start, one brand, one member per organization and up to three ad accounts per channel. AI video generation needs Creator or above.
What are Soku credits and what happens when they run out?
Credits meter AI work such as creative generation, analyses and agent turns. Paid plans refill monthly. Admins can buy more at $3 per 1,000 credits, between 10,000 and 100,000 per purchase, and bought credits don't expire.
Can Soku change my ad budgets without asking?
Only if you allow it. Write actions such as budget, bid and status changes must be enabled separately, and Autopilot's L0 and L1 levels leave every proposal for a person to approve. L2 lets proposals that pass Soku's guardrail run automatically.
Does Soku train AI on my data?
Under its default Standard terms, eligible customer data may be used to improve Soku's models across organizations. Qualifying paid plans can include a written No-Training commitment, and Google Workspace data is excluded.
Which ad platforms does Soku support?
Meta, Google and TikTok ads, plus ChatGPT Ads campaigns from the Starter plan. It also reads GA4, Shopify and Search Console data.
Does Soku have an affiliate program?
Yes. Soku's program on Rewardful pays 30% of eligible net revenue from subscriptions and credit purchases for a referred customer's first 24 paid months, with a 60-day attribution window. We are not a member, so our link is a plain vendor link.
Partner program: Public affiliate program (soku.ai/affiliate) on Rewardful: 30% of eligible net revenue from subscriptions and credit purchases for the first 24 successful paid months per customer, 60-day attribution window, monthly settlement after a 30-day refund review; no brand-term bidding or self-referrals. Verified 2026-11-10. We are not a member, so affiliateUrl is the plain vendor URL.
Last verified 2026-11-10. Spotted something out of date? See our corrections policy.
