Instagram comment-to-DM, Story-reply and mention automation with DM campaigns, a contact CRM and an AI agent that answers in your voice. Runs on Meta's official API. Free plan for 100 activated contacts a month.
Free tierYesStart without a card where the vendor allows
Setup timeAbout 5 minutes for a first comment-to-DM template, per the vendor; a few hours to train the AI agent on your FAQ and price list and decide where it may reply (est.)No-code: Yes
ReplacesAnswering the same Instagram DMs by hand, link-in-bio pages for single offers, a spreadsheet of leads copied from comments and, for some shops, a basic chat widget
We haven't tested Inrō hands-on yet. We researched its official documentation and pricing, checked on 2026-11-13; the review isn't a report of personal use. Our editorial SMB score and setup time are estimates, not test results.
Pricing: quick answer
Inrō is an Instagram-only DM automation tool from Edgar SAS in France. It sends a DM when someone comments a keyword, replies to Story replies and mentions, runs DM campaigns and adds an AI agent that answers in your tone. On 13 November 2026 inro.social/pricing listed Free (100 activated contacts a month), Pro from €12.99 a month with usage-based bands, and Annual Pro at €1,249 a year for 10,000 activated contacts a month.
Quick verdict
Inrō fits a small brand, creator or studio that sells through Instagram and loses leads in comments and DMs: comment-to-DM, Story-reply triggers and an AI agent cover that job, and the Free plan is enough to test one funnel. Pricing follows unique contacts your automations reach each month, so a quiet account pays €12.99 on Pro while a viral reel moves you up a band; Annual Pro at €1,249 fixes the bill for up to 10,000 contacts a month. Look elsewhere if you need WhatsApp, TikTok or Messenger in the same inbox, several Instagram accounts under one login, or published security certifications.
What Inrō is and how it works
Inrō is a DM automation tool for Instagram and nothing else. It’s made by Edgar SAS, a French company, and connects to an Instagram Business or Creator account through Meta’s official API. The basic idea: when someone comments a keyword on a post, replies to a Story, mentions you or sends a DM, Inrō answers in the DMs with a link, a question or a whole scripted conversation, and saves that person as a contact you can tag and message again later.
On top of the flows sits an AI agent. You train it on your website, FAQ and price list, tell it which kinds of questions it may answer and which folders it must leave alone, and it replies in seconds and asks for details like email or budget. Inrō says it can copy the tone of your past conversations. That’s a claim to check on your own account, because a wrong price or promise in a DM is still your business’s promise.
We read Inrō’s pricing page, help center, privacy policy, subprocessor list and partner terms on 13 November 2026. We haven’t run it on a live Instagram account, so the score is an editorial estimate and there are no results claims of our own here. Inrō publishes its own customer averages (90% open rates, 60% reply rates and 28% click-through on links in DMs, from 2024-2025 data); treat those as vendor figures, not benchmarks.
Who should start where
Start on Free if you want to test one funnel: one keyword on one reel, sending one link. A hundred activated contacts a month is small, but it tells you whether people actually comment and click. The 14-day Pro trial gives you 1,000 contacts and the AI agent; use it on a post you expect to perform, not a quiet week.
Monthly Pro suits most small accounts because you pay for the band you land in. A studio reaching 400 people a month pays €12.99; a launch month that reaches 2,500 people costs €49.99. Set a monthly limit on day one so one viral reel doesn’t produce a surprise bill. Annual Pro (€1,249) is a commitment that pays off only if you consistently reach several thousand new people a month, and it stops at 10,000.
Things to check before you commit
Channel scope is the big one. If customers also write to you on WhatsApp or Facebook, Inrō covers only part of the inbox, and a multichannel tool like ManyChat or a help desk like Tidio may be simpler than running two systems. Agencies should note the one-account-per-Instagram rule.
On data, Inrō is clearer than many small vendors: a named EU company, a subprocessor list, retention periods (messages up to 24 months) and a statement that OpenAI-processed content isn’t used for training. What’s missing is a hosting region and any SOC 2 or ISO certification. If you handle health or financial questions in DMs, ask Inrō for its DPA and where data sits before switching the agent on.
Key features and what they do for your business
Comment-to-DM
Pick a post or reel and a keyword; anyone who comments it gets a DM with your link, offer or question. Old posts keep working, so an evergreen reel can keep handing out a lead magnet without anyone watching the comments.
Story replies, mentions, Lives and ads as triggers
Automations can start from a Story reply, a mention, an incoming DM, a Live comment or an ad, so the same follow-up runs wherever the conversation begins.
AI Agent
Trained on your website, FAQ and price list, it answers questions, collects fields such as email, phone or budget into the contact record and hands over to a person when needed. You choose whether it replies to everyone, only to certain intents or never, and you can keep whole folders off limits.
Tone settings
Inrō says the agent can clone tone from your past conversations, follow style rules and example replies, and keep to a set message length. Worth testing before you let it answer paying customers.
DM campaigns
Message a segment of contacts who have interacted with you (launches, reminders, last calls, voice notes). Campaigns are capped at 3 a month on Free and unlimited on Pro.
Smart inbox and CRM
Every contact is stored, tagged and searchable, with unlimited stored contacts on all plans. You can jump into any automated conversation by hand from the dashboard.
Payments in DMs (Pro)
The help center lists collecting payments from contacts inside DMs as a Pro feature, which suits small offers and bookings sold straight from a conversation.
Templates
Ready-made flows include comment-for-link, giveaways, booking calls from comments, email-list growth, Live selling and AI replies to Story mentions.
API and MCP
Pro includes private API and MCP access, so Claude or ChatGPT can operate Inrō, alongside native Shopify, Calendly, Stripe and Make connections and Zapier.
Inrō pricing by plan
Plan
Price
What's included
Limits & minimums
Free
Billed annually€0Billed monthly€0
Unlimited stored contacts, 3 active automations, 3 campaigns a month, 10 folders, 50 AI Agent credits a month; no card needed
100 activated contacts a month (automations pause at the cap); 1 team member; chat and email support within 3 business days
Pro
Billed annuallyNo annual price; see Annual ProBilled monthlyFrom €12.99/mo (0-500 activated contacts), rising by band with usage
Unlimited automations, campaigns and folders; AI Agent with no credit limit; payments in DMs; private API and MCP; up to 10 team members; 14-day trial
No contact cap unless you set a monthly limit; you're billed for the band you land in (€19.99 to 1,000, €29.99 to 1,500, €49.99 for 2,001-3,000, €149.99 for 9,001-10,000, max €999.99 above 70,000)
Annual Pro
Billed annually€1,249/yr (list €1,800 shown struck through)Billed monthlyAnnual only
Everything in Pro at a fixed yearly price; unlimited team members per the help center
10,000 activated contacts a month; automations stop reaching new contacts at the cap until the period resets or you upgrade
Managed Account
Billed annuallyQuoteBilled monthlyFrom €249/mo (pricing page) or from €200/mo (help center)
Inrō's team builds and runs your funnels, custom integrations, success manager with chat, email and phone support
Help center says it needs an active Pro subscription billed separately; the pricing page says usage is included in the quote
Read on inro.social/pricing and the help center article on billing, 13 Nov 2026, in EUR before tax. We saw no USD prices. Payments go through Stripe and there's no minimum term on any plan.
The billing unit is the activated contact: a person your automations, campaigns or AI agent act on for the first time in a billing period. Everything else you do to that person in the same period is free, and the count resets each period. Manual DMs don't count.
The 14-day Pro trial includes 1,000 activated contacts. If you don't add a payment method, the account drops to Free when the trial ends and only the three most recently triggered automations stay on.
Our arithmetic: Annual Pro works out at about €104 a month, against €149.99 for a month on Pro in the 9,001-10,000 band. It only pays off if you regularly reach several thousand new contacts a month; a quieter account is cheaper on monthly Pro.
Managed Account pricing differs between the pricing page (from €249 a month, usage included) and the help center (from €200 a month on top of Pro). Ask for a written quote.
Prices in USD per the vendor's pricing page, before tax, checked 2026-11-13. Check the current checkout price before committing. Estimate a full stack with our AI stack cost calculator.
Use cases by business type
These examples show how a business could use the documented features. They aren't customer stories, tests we've run or measured results.
E-shop
A small skincare shop could put a keyword on each product reel so commenters get the Shopify product link by DM, then let the AI agent answer shipping and ingredient questions from the FAQ it was trained on.
Local services
Take a yoga studio posting class schedules: a comment-to-DM flow can send the Calendly booking link, and the agent can be told to stay out of the folder where the owner talks to regular members.
Consultant
A solo business coach running a free webinar might ask followers to comment WEBINAR, collect each person's email in the DM and pass it to an email list through Make or Zapier.
Agency
An agency managing Instagram for clients would need one Inrō account per Instagram account. Inrō's separate Agency Partner Program targets that setup, so check its terms before quoting a client.
Creator
For a creator selling a course, the Free plan's 100 activated contacts a month is enough to test one launch post before moving to Pro, where the bill follows how many people actually got a DM.
How to get started in 5 steps
Switch to a professional Instagram accountInrō only works with Instagram Business or Creator accounts. Personal accounts can't use Instagram's messaging tools; switch under Settings, Account type and tools.
Connect from a desktop browserSign in at app.inro.social and connect with Instagram Business Login, which the help center recommends because it needs no Facebook Page. Approve every permission Meta asks for; skipping one breaks features later.
Start from a templatePick a template such as comment-for-link, change the keyword and message, and go live. Inrō says most users have a first automation running in about five minutes.
Train and fence the AI agentGive it your site, FAQ and price list, set which intents it may answer and which folders it must ignore, and decide which fields it should collect. Review its first conversations before widening its scope.
Set a spending limitOn Pro, set a monthly limit under Billing and usage so a viral post can't move you into a much higher band. Automations pause when the limit is reached.
Integrations, security and privacy
Inrō's homepage lists Shopify, Calendly, Stripe and Make out of the box, plus a private API and MCP access for Claude and ChatGPT. The pricing FAQ adds Zapier and Make for wider connections, and the subprocessor list names Google Calendar, Airtable and Notion as optional integrations. One Instagram account connects to one Inrō account; there's no WhatsApp, Messenger or TikTok channel.
Instagram (Meta official API)ShopifyCalendlyStripeMakeZapierGoogle CalendarAirtableNotionPrivate APIMCP (Claude, ChatGPT)
Company and role
Inrō is run by Edgar SAS (RCS Compiègne 920 349 073, Pontpoint, France). Its privacy policy, updated 1 Oct 2026, says Edgar is controller for its own users' data and processor for the Instagram data it handles for customers.
AI training
AI features run through OpenAI. The privacy policy says data is processed on a transient basis and isn't used to train AI models; the homepage says Inrō doesn't use personal or sensitive data to train AIs.
Hosting and transfers
Subprocessors include Heroku (Salesforce) for servers and database and AWS S3 for media. The pages we read didn't state the hosting region. Transfers outside the EEA rely on Standard Contractual Clauses or the EU-US Data Privacy Framework.
Retention
Messages and interactions are kept up to 24 months, inactive contacts are deleted after 24 months, and backups last up to 4 days. Records tied to a terms-of-service breach are kept for 5 years.
Certifications and GDPR
Inrō describes itself as GDPR compliant, a Meta Tech Provider and 'low risk' under the EU AI Act. We didn't find SOC 2 or ISO 27001 claims, and a separate DPA wasn't linked on the pages we read.
Access controls
Free has one user; Pro allows up to 10 team members; the Managed Account plan adds role-based access control, per the pricing FAQ.
These are the vendor's statements, not our security audit. When we write “not stated”, we couldn't find the answer on its public pages. Ask before relying on it.
Pros
Free plan with no card that's enough to run one real comment-to-DM funnel (100 activated contacts a month).
AI agent included on Pro with no separate credit meter, plus controls over where it may reply.
You pay for people reached, not messages sent, and stored contacts are free.
Official Meta API, with the 24-hour messaging window and opt-in rules enforced by the platform, per Inrō.
EU company with a published subprocessor list and retention periods.
Cons
Instagram only. No WhatsApp, Messenger or TikTok inbox.
Pro has no fixed price. A busy month moves you up a band unless you set a limit.
One Instagram account per Inrō account, which adds up for agencies and multi-brand shops.
No published SOC 2 or ISO 27001 and hosting region not stated.
EUR pricing only on the pages we read; no USD list price.
Inrō vs alternatives
Tool
Price from
Free plan
Key difference
Inrō
Free (100 activated contacts/mo); Pro from €12.99/mo
Yes
This review
ManyChat
Free (25 active contacts); Essential $14/mo annual ($17 monthly) for 250 contacts; Pro $29 ($39) for 2,500; Business $69 ($99) for 7,500
Yes, 25 active contacts a month
Covers Instagram plus TikTok, Messenger, Telegram and (from Pro) WhatsApp, SMS and email. Overage is charged per extra contact rather than by band. Broader channel mix; Inrō is Instagram-only.
Chatfuel
Business S $18/mo billed yearly ($216/yr), includes $20 of AI credits a month
Free trial with a starting balance; no free plan
Built around AI replies on WhatsApp, Instagram, Facebook and TikTok, with usage billed from a credit wallet that also pays Meta's WhatsApp fees. Better if WhatsApp is the main channel.
A website chat and help desk that also connects Instagram, Messenger and WhatsApp. Stronger for support tickets across channels; no comment-to-DM growth flows.
ManyChat prices from its help center article on plans (updated 29 Oct 2026; manychat.com/pricing showed the same Essential, Business and Advanced figures), Chatfuel from chatfuel.com/pricing (yearly figure; monthly not captured) and Tidio from tidio.com/pricing, all read on 13 Nov 2026 in USD. ManyChat and Chatfuel aren't listed in our directory yet. More options: Inrō alternatives.
Inrō FAQ
How much does Inrō cost?
On 13 November 2026 inro.social listed Free at €0 for 100 activated contacts a month, Pro from €12.99 a month (billed monthly, rising with the number of contacts your automations reach: €19.99 up to 1,000, €49.99 for 2,001-3,000, €149.99 for 9,001-10,000) and Annual Pro at €1,249 a year for 10,000 activated contacts a month. A done-for-you Managed Account starts at €200-€249 a month depending on which Inrō page you read.
Is Inrō free?
Yes. The Free plan needs no card and includes 100 activated contacts a month, unlimited stored contacts, 3 active automations, 3 campaigns a month and 50 AI Agent credits, for one team member.
What is an activated contact in Inrō?
A contact is activated the first time an automation, campaign or AI agent reply acts on it in a billing period. Further actions on that person in the same period don't count again, manual DMs never count, and the total resets each period.
Does Inrō work with WhatsApp or TikTok?
No. Inrō is built only for Instagram Business and Creator accounts. If you need WhatsApp, Messenger or TikTok in one tool, compare ManyChat or Chatfuel.
Is Inrō safe to use with Instagram?
Inrō says it is a Meta Tech Provider using Meta's official API and enforces the 24-hour messaging window and opt-in rules in the product. Automated DMs reply to actions people take, such as commenting or messaging you.
Does Inrō train AI on my messages?
Its privacy policy says AI processing runs through OpenAI on a transient basis and the data isn't used to train AI models.
Inrō vs ManyChat: which is cheaper?
It depends on volume and currency. Inrō Pro starts at €12.99 a month for up to 500 activated contacts; ManyChat Essential is $17 monthly ($14 on annual billing) for 250 active contacts, and ManyChat Pro $39 ($29 annual) for 2,500. ManyChat covers more channels; Inrō includes its AI agent on Pro.
Does Inrō have an affiliate program?
Yes, three. Paying users with at least 1,000 activated contacts can join the Referral Program (20% for up to 3 months). The application-based Creator Partner Program pays 30% for up to 12 months per referral with a €100 payout minimum, and agencies can apply for 20% lifetime commission.
Partner program: Inrō runs three programs. Referral Program (inro.social/legal/terms-conditions-referral-program): for paying users with 1,000+ activated contacts, 20% of the referred user's revenue for up to 3 months, €50 payout minimum. Creator Partner Program (inro.social/programs/affiliates-earn-with-inro; terms updated 30 Mar 2026): application or invitation, 30% of subscription and add-on revenue for up to 12 months per referred user, paid 30 days after revenue, €100 minimum; partners get 6 months' free access but are expected to deliver a testimonial video, a review on G2/Product Hunt/Trustpilot and promotional posts in the first three months; no brand bidding, paid ads only with approval. Agency Partner Program: 20% lifetime on client subscriptions. We are not a member, so affiliateUrl is the plain vendor URL.
Last verified 2026-11-13. Spotted something out of date? See our corrections policy.
