InrōFree €0 (100 activated contacts/mo, 3 active…
SokuCreator $19/mo (7,000 credits/mo)Inrō vs Soku
Shopping for Marketing & Social Media? Here is where Inrō and Soku differ on cost and scope. We used their own pricing pages, last verified 2026-11-10.
- Inrō starts at Free (100 activated contacts/mo); Pro from €12.99/mo, with a free plan.
- Soku starts at Free (2,000 credits); paid from $19/mo, with a free plan.
Inrō review · Soku review · Inrō alternatives · Soku alternatives
Instagram comment-to-DM, Story-reply and mention automation with DM campaigns, a contact CRM and an AI agent that answers in your voice. Runs on Meta's official API. Free plan for 100 activated contacts a month.
- Starting price
- Free €0 (100 activated contacts/mo, 3 active…
- Free tier
- Yes
- Setup
- About 5 minutes for a first comment-to-DM template, per the vendor; a few hours to train the AI agent on your FAQ and price list and decide where it may reply (est.)
Chat-driven AI marketing agent from About Intelligence Inc. It generates image and video ads, launches and tunes campaigns on Meta, Google and TikTok (plus ChatGPT Ads from Starter), reads GA4 and Shopify data, and acts only within the approval or autopilot level you choose. Free plan with 2,000 starting credits.
- Starting price
- Creator $19/mo (7,000 credits/mo)
- Free tier
- Yes
- Setup
- A few minutes to sign up and connect one ad account (Soku quickstart); allow a few days of analysis-only use before letting it change campaigns (est.)
Full comparison
| Feature | Inrō | Soku |
|---|---|---|
| Pricing | Free €0 (100 activated contacts/mo, 3 active automations, 3 campaigns/mo, 50 AI Agent credits, 1 team member). Pro from €12.99/mo, billed monthly, priced by activated contacts (501-1,000 €19.99, 1,001-1,500 €29.99, 2,001-3,000 €49.99, 9,001-10,000 €149.99, levelling off at €999.99 above 70,000). Annual Pro €1,249/yr fixed for 10,000 activated contacts a month. Managed Account from €249/mo on the pricing page (help center says from €200/mo plus a Pro subscription). Prices in EUR before tax; checked on inro.social/pricing and help.inro.social, 13 Nov 2026. | Free $0 (2,000 credits to start, no card); Creator $19/mo (7,000 credits/mo); Starter $49/mo (20,000 credits/mo); Pro $249/mo (200,000 credits/mo); Enterprise custom. Prices billed monthly in USD; annual plans are billed yearly at a 20% discount. Extra credits $3 per 1,000 (10,000–100,000 per purchase). Checked on soku.ai/pricing, 10 Nov 2026. |
| Free tier | Yes | Yes |
| Setup time | About 5 minutes for a first comment-to-DM template, per the vendor; a few hours to train the AI agent on your FAQ and price list and decide where it may reply (est.) | A few minutes to sign up and connect one ad account (Soku quickstart); allow a few days of analysis-only use before letting it change campaigns (est.) |
| No-code | Yes | Yes |
| Replaces | Answering the same Instagram DMs by hand, link-in-bio pages for single offers, a spreadsheet of leads copied from comments and, for some shops, a basic chat widget | A freelance media buyer's routine checks, separate ad-creative tools, manual weekly ad reports and copy-pasting campaigns between Meta, Google and TikTok |
| Best for | Creators and coaches, D2C and e-commerce brands, Beauty, fitness and wellness studios, Agencies running client Instagram accounts, Course and community sellers | E-commerce and DTC brands, Marketing agencies, Consultants and freelancers running ads, Local services with paid search, Early-stage startups |
| Integrations | Instagram (Meta official API), Shopify, Calendly, Stripe, Make, Zapier, Google Calendar, Airtable, Notion, Private API, MCP (Claude, ChatGPT) | Meta Ads, Google Ads, TikTok Ads, ChatGPT Ads, Google Analytics 4, Shopify, Search Console, PostHog, Stripe, Notion, Gmail, Google Docs, Sheets & Drive, Soku CLI / OpenAPI |
| Pros | **Free plan with no card** that's enough to run one real comment-to-DM funnel (100 activated contacts a month).; **AI agent included on Pro** with no separate credit meter, plus controls over where it may reply.; **You pay for people reached, not messages sent,** and stored contacts are free.; **Official Meta API,** with the 24-hour messaging window and opt-in rules enforced by the platform, per Inrō.; **EU company** with a published subprocessor list and retention periods. | **Useful free start:** 2,000 credits and real ad-account connections without a card.; **Clear approval model:** three autonomy levels, an emergency stop and an Activity log, with write actions enabled separately.; **Creative, launch and reporting in one agent** across Meta, Google and TikTok, plus ChatGPT Ads from Starter.; **Low entry price:** Creator is $19 a month with AI video included.; **Public affiliate program** paying 30% for up to 24 paid months. |
| Cons | **Instagram only.** No WhatsApp, Messenger or TikTok inbox.; **Pro has no fixed price.** A busy month moves you up a band unless you set a limit.; **One Instagram account per Inrō account,** which adds up for agencies and multi-brand shops.; **No published SOC 2 or ISO 27001** and hosting region not stated.; **EUR pricing only** on the pages we read; no USD list price. | **Default data use allows model training** across organizations unless a paid contract adds a No-Training commitment.; **Credit costs are hard to predict** before you've run your own workload; the vendor's estimator is based on its customers' averages.; **No security certifications stated** on the pages we checked.; **Brand and seat limits** keep Free and Creator to one person and one brand per organization.; **Several integrations are still requests,** including Zapier, WooCommerce and WordPress. |
| SMB score (draft) | 7/10 | 7/10 |
| Sources |
Which should you choose?
Inrō: Instagram comment-to-DM, Story-reply and mention automation with DM campaigns, a contact CRM and an AI agent that answers in your voice. Runs on Meta's official API. Free plan for 100 activated contacts a month.
Soku: Chat-driven AI marketing agent from About Intelligence Inc. It generates image and video ads, launches and tunes campaigns on Meta, Google and TikTok (plus ChatGPT Ads from Starter), reads GA4 and Shopify data, and acts only within the approval or autopilot level you choose. Free plan with 2,000 starting credits.
A shared category does not make these interchangeable. Start with the “Replaces” row, then check “Best for” against the people doing the work. We have not tested them hands-on, so this comparison does not claim a tested winner.
Inrō vs Soku: FAQ
How much does Inrō cost compared with Soku?
Inrō: Free (100 activated contacts/mo); Pro from €12.99/mo. Soku: Free (2,000 credits); paid from $19/mo. Prices from each vendor's pricing page, checked 2026-11-10.
Do Inrō and Soku have a free plan?
Inrō: yes, a free plan or free tier is listed. Soku: yes, a free plan or free tier is listed.
Which is better, Inrō or Soku?
Start with the work you need done. Inrō mainly replaces answering the same instagram dms by hand, link-in-bio pages for single offers, a spreadsheet of leads copied from comments and, for some shops, a basic chat widget; Soku mainly replaces a freelance media buyer's routine checks, separate ad-creative tools, manual weekly ad reports and copy-pasting campaigns between meta, google and tiktok. We haven't run hands-on tests of either yet, so we don't declare a winner.
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