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BizAI Weekly. “AI tool pricing report: October 2026.” BizAI Weekly, 2026-10-26. https://bizaiweekly.com/reports/ai-pricing-october-2026/
What moved in October
First edition. We recorded a verified baseline for every listing, logged one real vendor pricing change (beehiiv) and corrected one of our own listings (Otter.ai). On 26 Oct we re-checked all 22 listings: Dapta dropped its Free plan, ServiceNow renamed Now Assist to Otto, and we corrected our Tidio Lyro and Holo prices.
A new plan name can matter even when the headline price stays put. This report records what changed on the vendor's pricing page, with a source URL and date, so a buyer or journalist can inspect the evidence. If you also use directories such as Futurepedia, TAAFT or Toolify, treat this as a dated pricing record rather than a broader catalog. It is not a benchmark of product quality.
Vendor changes
Dapta 2026-10-26
The Free plan (2k credits, 1 agent, 1 user) is no longer listed. New accounts now get 7,000 one-time signup credits and a 7-day Pro trial. Pro stays at $99/mo.
Who it affects: New sign-ups. Found on our 26 Oct check; the vendor's change date isn't stated.
ServiceNow 2026-10-26
Now Assist is now marketed as ServiceNow Otto (formerly Now Assist). Pricing is still by quote only.
Who it affects: Naming change only. Found on our 26 Oct check.
beehiiv 2026-10-01
New plans and pricing. Plans renamed: Launch → Free, Scale → Lite, Max → Pro. Pro now covers up to 250K subscribers, Lite up to 100K, Free stays at up to 2,500. Annual billing now gives "up to two months free". beehiiv still takes 0% of paid-subscription revenue.
Who it affects: New customers from 1 Oct 2026. Existing monthly customers move at their first renewal on or after 1 Nov 2026; annual customers keep their price until their term renews.
Source: beehiiv blog, 1 Oct 2026
Our corrections
We made mistakes in earlier listings. Those belong in a separate record, not under vendor price changes. Our policy is to fix the tool page the same week and keep the old error visible here, together with the corrected figure and source. That lets a reader check why a saved price no longer matches the review.
Tidio Lyro 2026-10-26
We listed $24.17/mo as the Lyro entry price. That's the Starter help-desk plan (billed annually). Lyro AI Agent starts at $32.50/mo billed annually or $39 monthly for 50 AI conversations.
Who it affects: Our data error, not a vendor change. The listing is fixed.
Holo 2026-10-26
We listed Starter $8.13 and Scale $19.33 (6-month billing). On 26 Oct those figures are shown as a 60%-off promo; list prices are Starter $48/mo monthly or $20.33/mo on 6-month billing, Scale $98 / $48.33.
Who it affects: Listing now shows list prices, with the promo noted separately.
Otter.ai 2026-10-24
Our 16 Oct listing showed first-time-subscriber promo prices as if they were the annual prices. Correct standard prices: Pro $8.33/user/mo billed annually or $16.99 monthly; Business $19.99/user/mo billed annually or $30 monthly. Otter separately advertises first-time promos (e.g. Pro $8.49 monthly, $4.17 annual).
Who it affects: Our data error, not a vendor change. The listing is fixed.
Who this hits
- Newsletter publishers on beehiiv: plan names and subscriber caps changed on 1 Oct 2026. Existing monthly customers move at the first renewal on or after 1 Nov 2026; annual customers keep their price until term renews.
- Teams evaluating Dapta: there is no Free plan to sit on. Budget for Pro at $99/mo (or use the 7-day trial + signup credits).
- ServiceNow buyers: treat “Now Assist” and “Otto” as the same product family in RFPs; pricing is still quote-only.
- Anyone who bookmarked our Tidio or Holo prices before 26 Oct: check the corrected entries below. The old figures were our errors, not vendor price cuts.
Baseline snapshot (31 tools)
The table is alphabetical and provides the baseline for next month's report. Use the date attached to each source when citing it; the snapshot is not a live checkout quote. For interactive filters, open the price-change log.
| Tool | Price (USD) | Checked | Status |
|---|---|---|---|
| Attio | Free (up to 3 users); Plus $40/mo annual per workspace (1 user, extra $35); Pro $100 (extra $79); Ultra $1,000 annual only (5 users, extra $189) | 2026-11-11 | Baseline (new listing) |
| beehiiv | Free up to 2,500 subs; Lite from $49/mo annual ($59 monthly); Pro from $95/mo annual ($109 monthly) | 2026-11-13 | Rechecked 13 Nov: no change |
| Canva Pro | Free; Pro US$144/year (1 person); Business US$250/year per person | 2026-10-26 | Rechecked: no change (Business tier added to listing) |
| ChatGPT Business | Standard $20/user/mo annual, $25 monthly (min. 2); Premium $100 / $125 | 2026-11-13 | Rechecked 13 Nov: seat prices unchanged; shared ChatGPT/Codex usage limit from December (see log) |
| Dapta | Pro $99/mo; Scale-Up $499/mo; Prime $1,499/mo; Enterprise custom. No Free plan (7,000 signup credits + 7-day trial) | 2026-11-02 | Rechecked: no change vs 2026-10-26 |
| Digits | Essentials $65/mo; Core $100/mo; Pro $250/mo (coming soon) | 2026-10-26 | Rechecked: no change |
| Fathom | Free; Premium $16 annual / $20 monthly; Team $15 / $19 (2-user min); Business $25 / $34 (2-user min); Enterprise $35 (annual only) | 2026-11-10 | Changed: Enterprise price now published (see log) |
| Fireflies.ai | Free; Pro $10 annual / $18 monthly; Business $19 / $29; Enterprise $39 (annual) | 2026-11-10 | Rechecked 10 Nov: no change |
| Fyxer AI | Free (400 credits); Pro $37 annual / $49 monthly; Team $64 / $99 | 2026-10-29 | Rechecked: no change |
| Glean | Contact sales | 2026-11-13 | Rechecked 13 Nov: still contact sales; learned-memory billing from 7 Nov (see log) |
| Gong | Contact sales | 2026-10-26 | Rechecked: still contact sales |
| Grammarly Pro | Pro $144/year (≈$12/mo), $60/quarter or $30/month | 2026-10-26 | Rechecked: no headline change (monthly/quarterly added) |
| Granola | Basic $0 (30-day history); Business $14/user/mo (monthly only); Enterprise from $35/user/mo (monthly or annual) | 2026-11-13 | Rechecked 13 Nov: no change |
| Holo | Starter list $48/mo or $20.33/mo on 6-month billing; Scale $98 / $48.33. 60%-off promo shown separately | 2026-10-26 | Corrected (see log) |
| HubSpot Starter | List $20/seat/mo; promo $7 annual / $10 monthly; 5,000 HubSpot Credits/mo; up to 10 paid users | 2026-11-11 | Changed: included credits 500 → 5,000 (see log) |
| Inrō | Free (100 activated contacts); Pro from €12.99/mo by activated contacts; Annual €1,249/yr (10k contacts/mo); Managed from €249/mo | 2026-11-13 | Baseline (new listing) |
| Make | Free 1,000 credits/mo; Core $9/mo annual ($10.59 monthly) for 10,000 credits; Pro $16 ($18.82); Teams $29 ($34.12); Enterprise custom. Price rises with credit volume | 2026-11-02 | Rechecked: no change vs 2026-10-30 |
| Microsoft 365 Copilot | $30/user/mo paid yearly ($31.50 monthly on annual commitment), + M365 licence; Copilot Business from $18 (promo; list $21) | 2026-11-10 | Rechecked 10 Nov: $30 paid yearly unchanged (monthly option and Copilot Business not rechecked) |
| Notion Business | $20/member/mo annual, $24 monthly | 2026-11-03 | Rechecked: no change (USD; shown as €19.50 / €23.50 in CZ) |
| NotiQ | No free plan (7-day trial, 100 verified emails); Starter $59/mo; Pro $99/mo; Enterprise custom. AppSumo lifetime deal from $69 | 2026-11-03 | Baseline (new listing) |
| Otter.ai | Pro $8.33 annual / $16.99 monthly; Business $19.99 / $30 | 2026-11-13 | Rechecked 13 Nov: no change (promotions shown separately) |
| QuickBooks Online | Free $0; Lite $20; list $38 / $85 / $140 / $340 per month | 2026-10-26 | Rechecked: core plans unchanged; Free and Lite tiers now listed |
| Riverside | No free plan (14-day trial, card required); Pro $24/mo annual ($29 monthly); Grow $34 ($39); Webinar $79 ($99); Business contact sales. As shown in CZ; prices vary by region | 2026-11-03 | Rechecked: no change vs 2026-11-02 |
| Salesforce Agentforce | Flex Credits $500 per 100k; $2/conversation; add-ons from $125/user/mo; Agentforce Max from $550 | 2026-11-13 | Rechecked 13 Nov: no change |
| SaneBox | Snack $5.42/mo annual ($9.49 monthly, $4.54 2-year), 1 account; Lunch $9.08 / $15.99 / $7.46, 2 accounts; Dinner $26.58 / $42.99 / $22.04, 4 accounts. 7-day trial, no free plan | 2026-10-29 | Baseline (new listing) |
| ServiceNow Now Assist | Contact sales (now branded ServiceNow Otto) | 2026-11-10 | Rechecked 10 Nov: still contact sales (Otto) |
| Soku | Free (2,000 starting credits); Creator $19/mo; Starter $49/mo; Pro $249/mo; Enterprise custom. Annual billing 20% off | 2026-11-10 | Baseline (new listing) |
| Superhuman Mail | Mail Starter $25/member/mo annual ($30 monthly); Business $33 / $40; Enterprise custom. No free Mail plan | 2026-10-29 | Rechecked: no change (baseline 28 Oct) |
| Tidio Lyro | Free; Lyro AI Agent from $32.50/mo annual or $39 monthly (50 conversations); Starter $24.17 / $29 | 2026-11-13 | Rechecked 13 Nov: no change |
| WRITER | Starter per seat (price not shown, up to 5 users); Enterprise contact sales (credit-based) | 2026-10-26 | Rechecked: Starter price not shown on vendor page |
| Zapier | Free; Pro from $19.99/mo annual ($29.99 monthly); Team from $69/mo annual ($103.50 monthly) | 2026-11-02 | Rechecked: no change vs 2026-10-30 |
Method
- Open each vendor's public pricing page (or official announcement).
- Compare with the previous baseline in
pricewatch.js. - Log a change only when the vendor page shows a new price, plan name or billing rule.
- Log a correction when we had the wrong figure; fix the review the same week.
- Publish CSV + this report. Ping IndexNow on deploy.
Related: AI stack cost calculator, AI stacks for a 5-person team, What free actually means.
FAQ
Which AI tools changed price in October 2026?
We logged 3 vendor changes: Dapta, ServiceNow, beehiiv. We also logged 3 corrections to our own earlier figures (Tidio Lyro, Holo, Otter.ai). Full detail is below and in the CSV.
Can I download the data?
Yes. Free CSV downloads: the current baseline for every listed tool, and the October change events. Both are linked at the top of this report and on the live price-change log.
How do you verify prices?
Once a month we open each vendor's own pricing page (or an official vendor announcement) and compare it with our baseline. We never invent prices. Every line has a source URL and a check date.